17.8 Million LGBTQIA+ Americans are spiritual. Help them find your LGBTQIA+ affirming faith community.
You’ve proven your faith community cares about LGBTQIA+ people’s physical, mental, social, and spiritual health.
Now you can help LGBTQIA+ people everywhere by supporting GREATER, the forthcoming nonprofit resource referral app by QWELL Community Foundation, a 501(c)3 charity.
- 24 Million LGBTQIA+ consumers in the USA.
- 47% are moderately or highly religious.
- 27% are spiritual but not religious.
- 4,500+ LGBTQIA+ affirming faith communities listed (so far).
- App to fund gatherings for youth from faith communities like yours.
- GREATER app created by QWELL Community Foundation, a 501(c)3 charity serving the nation’s 3rd largest openly LGBTQIA+ population in Greater Austin, Texas.
GREATER LAUNCHES IN JANUARY 2024
We are alarmed by the recent Supreme Court decision in 303 Creative v. Elenis that allows businesses to discriminate against LGBTQIA+ customers.
While we wholeheartedly support our nonprofit partners’ work to engrain LGBTQIA+ protections in law, QWELL’s solution is to direct all LGBTQIA+ spending to LGBTQIA+ friendly businesses!
Your affirming faith community can help!
GREATER knows faith.
Our founder has worked with affirming faith communities for more than 20 years:
Co-founded Michigan’s statewide Faith Action Network through the American Friends Service Committee’s LGBT Issues Program.
Co-produced the nation’s first interfaith conference for spiritual LGBTQIA+ activists, Together in Faith, in Ypsilanti, Michigan, 20 years ago.
Security measures to protect your congregants and employees.
Created and ran MyOutSpirit, a directory website connecting LGBTQIA+ people with affirming spiritual resources (2007-2020).
In the 2010s, QWELL’s founder organized annual events including “Bring Your LGBTQ Teen to Church Day” as well as the #PresentPerfect collaborative marketing campaign that invited ONE MILLION PEOPLE to visit an LGBTQIA+ affirming faith community in a single weekend of advertising.
Now QWELL wants to make sure LGBTQIA+ people in your neighborhood can easily connect with your faith community when they use our new app, GREATER.
What We Do
GREATER fulfills the LGBTQIA+ community’s long-standing promise to support the organizations that have our back.
We won’t stand idly by while beloved LGBTQIA+ friendly faith communities and businesses struggle or close their doors. QWELL made GREATER to drive LGBTQIA+ and Ally people to resources like yours. We’re doing our part to make sure that LGBTQIA+ friendly faith communities thrive.
92% of LGBTQIA+ people say it’s important to support the resources and businesses that support our community.
Finding those resources in any neighborhood is easy with QWELL Community Foundation’s GREATER app. Users add businesses, healthcare providers, and other resources they personally know are LGBTQIA+ friendly so that other users can search for them anonymously.
Your GREATER listing even shows all the ways you support LGBTQIA+ causes, organizations, and employees. You get public credit for walking your talk as an LGBTQIA+ friendly faith community.
For QWELL Community Foundation to succeed in its mission to cultivate a queer culture of health and self-actualization, we need to engage every LGBTQIA+ person and connect each of them with whatever resources they need to improve their wellbeing as they see fit, like supportive spiritual communities, healthcare services, affirming employers, or restaurants where LGBTQIA+ people like them are hanging out.
With your support, our nonprofit GREATER app will be the world’s most powerful resource referral engine for LGBTQIA+ people.
QWELL x GREATER
QWELL Community Foundation is a 501(c)3 nonprofit organization in Austin, Texas, that works to maximize LGBTQIA+ health and happiness. QWELL is building LGBTQIA+ community centers with affordable housing. QWELL assembled the world’s first cohort of health systems to get LGBTQIA+ certified together (2023), representing more than 70 clinics. QWELL’s FreePrideFlag.com program has distributed 5,000 free rainbow flags in Central Texas and will expand nationwide.
QWELL’s app, GREATER, anonymously connects LGBTQIA+ people with the businesses, healthcare, and resources that support us. The app also houses our queer wellbeing research study and provides local data about how local LGBTQIA+ communities are doing wherever the app is used.
The GREATER app launch event with young adults, PRIDE SCOUTS COLLEGE CONTEST, is funded with a seed grant from:
Lady Gaga’s BORN THIS WAY FOUNDATION.
Your faith community’s listing on GREATER is absolutely FREE!
The good news: You’re probably already on GREATER!
Our LGBTQIA+ community needs the spiritual support and guidance you offer while affirming LGBTQIA+ individuals and families. Most LGBTQIA+ people report that they are spiritual but they have not found the affirming churches, synagogues, temples, and sanghas all around them.
Our GREATER app already includes MyOutSpirit’s entire list of 4,500+ affirming faith communities.
For affirming faith communities of all sizes and traditions.
You get GREATER for free.
GREATER rewards anonymous app users for identifying and supporting queer-friendly businesses, healthcare providers, faith communities like yours, and other resources.
With your GREATER listing, you’ll know how many LGBTQIA+ people are already part of your faith community as well as get feedback on why or why not LGBTQIA+ visitors return.
We believe that centering LGBTQIA+ affirming faith communities like yours helps us shift queer culture in a healthier direction.
Your faith community will also be publicly recognized on your GREATER listing for all the good work you do on behalf of LGBTQIA+ people, like donations, volunteering, and advocacy.
Our GREATER app offers users rewards for:
- Frequenting your LGBTQIA+ friendly faith community and other GREATER resources;
- Reporting their spending at listed businesses;
- Volunteering and engaging in health-promoting behaviors!
Your membership dues support our LGBTQIA+ population health research.
Nonprofit organizations and local governments across the country need reliable data about how their local LGBTQIA+ communities are doing so that they can formulate effective services and programming, write winning grants, and measure their success in improving queer wellbeing.
QWELL Community Foundation, the nonprofit behind the GREATER APP, knows data.
Since 2018, QWELL has conducted the annual, anonymous Queer Wellbeing Study in collaboration with researchers at the University of Texas at Austin, to track the health of the nation’s third largest openly LGBTQIA+ population here in Greater Austin, Texas.
With our GREATER app, QWELL’s data collection expands to anywhere the app is used, generating actionable information that we then share for free with qualified nonprofit partners nationwide.
Extra perks for you.
When you invest a fraction of your marketing budget in sponsoring GREATER, you can:
- Control the text, images, and details of your LGBTQIA+ friendly business listing.
- Include a link to your job openings.
- Access the forthcoming donor-matching portal that makes it easy for you to get public credit on your business listing for everything you do for LGBTQIA+ community organizations in your area, like monetary or product donations and employee volunteering.
- Easily participate in QWELL’s FreePrideFlag.com giveaway!
GREATER employee engagement.
50% of LGBTQIA+ employees report that they are not open about being LGBTQIA+ to their current supervisor. One-quarter (1/4) are not out to any of their co-workers. (Williams Institute, 2023)
Your LGBTQIA+ employees can use QWELL’s anonymous GREATER app to verify your company as their employer when they report to the community about how fabulous you are.
Then you will be able to use our business portal to discreetly communicate with your LGBTQIA+ employees – whether they’re out at work or not. You can use this tool to collect employee feedback about donations to LGBTQIA+ causes, your company environment, or to grow your Employee Resource Group.
Join GREATER now to support our nonprofit app for LGBTQIA+ friendly businesses and lock in your low pre-launch membership rate for a YEAR!
List your business on GREATER during our pre-launch period (by Dec. 31, 2023), and your membership dues are only $99 per location for all of 2024.
That’s 11 months free!
GREATER is what GREATER does.
What you’ll get.
We refer LGBTQIA+ customers to GREATER businesses via integrated marketing campaigns and our social directory app.
Elevated customer attention.
Your LGBTQIA+ customers can easily see everything you do to support their health and happiness, right on your business listing.
Increase your share of customer.
You have the option to offer coupons or rewards to GREATER users to bring them back to your business again-and-again.
Easy business insights.
Receive regular reports from GREATER showing how many customers we’ve sent you, how much they spent, and how great their experience was at your business.
Improve customer experience.
Get access to employee trainings, HR templates, and more to become fully welcoming to LGBTQIA+ customers and employees.
Do more good.
Use GREATER’s cause-matching interface to help meet the real needs of LGBTQIA+ community organizations in your neighborhood.
Frequently Asked Questions
Why should I join GREATER now before the app is launched?
If you join during our pre-launch event, you can SAVE BIG! Choose from:
- Lock in our lowest membership rate for a YEAR!
- Pay your membership dues once and then NEVER AGAIN!
Most importantly, your membership fees and donations are vital to help QWELL Community Foundation complete and continue adding features to the app to make LGBTQIA+ communities everywhere stronger, healthier, and more connected.
Also, potential major donors tell us they want proof that LGBTQIA+ friendly businesses will use GREATER, and by joining during our pre-launch event, you prove our case!
What is different about QWELL’s GREATER app?
Forget the yellow pages, this app is GREATER! QWELL’s app uses network effects to keep users engaged and grow your customer base.
The internet holds a vast number of lists of LGBTQIA+ friendly businesses – nonprofit donors, LGBTQIA+ Chambers of Commerce members, and yellow pages sites – but these lists are barely used by community members looking for products or services.
The number one way LGBTQIA+ people find friendly businesses is word-of-mouth. QWELL’s GREATER app keeps those ephemeral referrals from disappearing so the next LGBTQIA+ person with the same question can easily find the information.
Our app applies the best practices of for-profit companies like Uber to meet our community’s need to identify and support LGBTQIA+ friendly businesses.
Users will have both an emotional and a financial stake in the success of our GREATER app as they use the app to make friends, find favorite businesses, healthcare providers, products, and services, while they earn rewards.
Unlike the yellow pages, which people put away until they need to search again, most GREATER users will use our app every day to keep earning points and rewards!
Our GREATER app also serves QWELL’s mission to cultivate an LGBTQIA+ culture of health and self-actualization by rewarding healthy and prosocial behaviors. App users will also earn points and rewards for completing QWELL’s Queer Wellbeing Survey that tracks population health. (This data will be available to QWELL’s nonprofit partners everywhere the app is used.) Eventually, the app will allow us to push interventions to individual users who want help achieving their wellbeing goals.
What is the audience for QWELL’s GREATER app?
- LGBTQIA+ people and anyone who supports us will want to get GREATER
- Approximately 7.2% of adult Americans (23,896,800) identify as LGBTQIA+. (Gallup)
- Greater Austin, where QWELL is based, has the nation’s third largest openly LGBTQIA+ population, per capita. (Gallup)
- 21% of Gen Z and 10.5% of Millennials identify as LGBTQIA+. (Gallup)
- Only 50% of Gen Z identify as strictly heterosexual. (MTV, GLAAD)
- LGBTQIA+ job seekers will use GREATER to find friendly employers in their neighborhoods and industries.
- Allies are welcome to get GREATER, too! Our friends and families can be a huge help connecting LGBTQIA+ people with friendly businesses, employers, and resources.
- GREATER has more than 6,000 businesses already listed. Claim your listing today!
How will my business benefit from joining QWELL's GREATER app?
- Your listing will stand out with a special mark as a verified community supporter.
- Your business will appear above unclaimed listings in search results.
- Your business listing can link to your job postings, helping you attract more diverse employees.
- You can manage your listing content, including text, photos, and contact information.
- You will receive regular reports about user visits and spending at your business.
- You will be able to offer rewards to app users, driving them to your business locations or letting them experience your products or services.
- Your LGBTQIA+ employees can anonymously identify as part of your company, giving you a clearer picture of your diversity. Planned features will allow you to message these employees, as well, including collecting their input on corporate giving opportunities.
- You will receive early access to new features, like GREATER’s forthcoming donor-matching system to help you find LGBTQIA+ nonprofits with which to partner to increase your impact on the causes that matter to you. (We can’t give away all our future features, yet, but trust us, you’ll be happy!)
By joining GREATER by December 31, 2023, you will lock in our lowest membership rate for 2024! GET STARTED NOW AND GET 11 MONTHS FREE!
Can I be listed on QWELL’s GREATER app as an individual within a larger business?
If you are a commissioned employee, you can create your own listing on GREATER to attract LGBTQIA+ customers so they know exactly who to ask for at your LGBTQIA+ friendly business! (Also, this way you can be listed whether or not your company is willing to register as LGBTQIA+ friendly.)
This option is great for (among others):
- Auto Salespeople
- Furniture Salespeople
- Ad Sales Representatives
- Financial Advisors
- Travel Agents
- Insurance Agents
- Sales Engineers
- And More!
What is the cost to list my company on QWELL’s GREATER app?
To claim your membership during this special pre-launch period, you only have to make a donation of $99 per location by Dec. 31, 2023.
After that, business circle membership dues will be 29-$99 per month depending on the number of locations you want listed in the app.
Join GREATER now!
What if my company has multiple locations?
No problem! You can upload a spreadsheet with information about each of your business locations so that each location can be easily found by LGBTQIA+ people nearby.
Are all your locations listed on your website? Send us the link and let us grab the info for you!
Also, you can assign location listings to specific employees (e.g. the General Manager at each location).